Meta is investing big in Facebook Reels, the social media company’s TikTok-like short-form video feature. Eligible content creators can now embed ads in their Reels or take on monetized challenges to earn money, and viewers have the new option to tip their favorite artists on the app.
Reels are short-form videos that users can enhance with special effects and music. Reels are similar to TikTok posts in both form (short-form videos) and content (trendy, amusing, and driven by sound bites).
According to Meta, the Reel is the “fastest-growing content format” on Facebook; generally, users spend half their time on Facebook and Instagram watching videos. Facebook Reels recently expanded to more than 150 countries.
How long are Facebook reels?
Facebook reels can be between 3 seconds and 60 seconds long.
Ads
Content creators with more than 10,000 followers, at least five videos, and 600,000 minutes of viewership in the past 60 days are eligible to embed ads in their Reels. These new advertising options are currently available in the U.S., Canada, Mexico, and 50 other countries. According to TechCrunch, the revenue for overlay ads will be split: 55% to content creators and 45% to Facebook.
Prior to the announcement, content creators on the site could only include ads in their Facebook videos. The new Facebook Reels overlay ads allow users to place marketing bumpers directly on top of their Reels, like stickers. Banner ads, a semi-transparent overlay at the bottom of a Reel, and sticker ads will be available; the latter can be placed anywhere on the Reel.
Stars
Meta also announced that it will soon allow viewers to send stars to a content creator while watching their Reels. For every star received, the creator gets one cent from Meta.
Reels bonus program
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it’s an invite-only feature.
Challenges
Meta recently announced that it will also provide bonuses to creators who publish original Reels on Facebook. Their challenges incentive program allows creators to earn up to $4,000 per month by completing sequential, cumulative challenges. When a creator completes one challenge, the next one opens up—until the end of 30 days, when the progress is reset. At its current stage, creators must be invited into the Reels bonus program to earn money through challenges.
Creating Reels on Facebook is slightly different for classic pages and professional business or creator pages.
Creating Reels on Classic Facebook Pages
If you want to test out Reels on your classic Facebook page before posting them on your creator page, follow these steps:
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Open your Facebook page.
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Navigate to the bottom of the page, under “Create a Post,” and select “Reel.”
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Either hit the record button to add new video, or tap the photo icon in the bottom left corner to add video clips to the Reel.
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Write a description, and be sure to use appropriate hashtags to get your Reel the credit it deserves.
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Choose an audience for your Reel; unless you’re a minor, it’s set to public by default.
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Hit the “Share Reel” button.
Creating Reels on Professional Facebook Pages
For a profile with professional mode, follow these steps:
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Open Facebook.
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Hit the create button from the Reels section of your feed, or the camera icon in the top right corner if you’re viewing a Reel.
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Tap “Record for New Video” or the photo icon in the bottom left corner to add video clips to the Reel.
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Add sound effects, text, or other creative tools to your Reel.
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Tap “Next” and write a Reel description.
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Choose an audience for the Reel.
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Tap “Share Reel.”
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